Brand Guideline
To create amazing personal mobility products
for anyone, anywhere.
Founded 2014, our company name, Cyrusher is derived from combining two words “Cynosure and Rusher” meaning that we are driven to be a pioneer in cycling sports, our original mission. As the company has evolved, we have expanded our mission beyond cycling, to create personal mobility products that look amazing and are fun to use, emboldening a new active lifestyle for the many people wherever they may be, and, that’s not just with traditional e-bikes ─ the possibilities are endless!
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1. Logo Usage
PRIMARY LOGOS
These are the go-to logos for all brand communications.
ALTERNATIVE VERSIONS
Use only when limitations in space and sizes become an issue.
LOGO WITH TAGLINE
Use the official tagline when need to communicate the company vision.
2. Logo Clear Space
We’re a confident brand. We never crowd our logos and always give them room to breathe and stand out.
The clear space around the full logo is the width and height of the letter C.
3. Brand Colors
Use the primary colors to consistently convey the brand. Use the accent color as an auxiliary to add contrast to extra elements.
4. One-Color Usage
Strictly use these color combinations. Avoid using any other combination.
5. Things to Avoid
Using our logos consistently ensures brand recognition and allows for creativity elsewhere. Avoid the following:
6. Typefaces
Consistent use of typography helps to make the brand identity strong and cohesive across all applications.
